If you’re already blogging or posting your images online in any capacity, you should be using Pinterest. As oversimplified as it is to measure a dichotomy between users, the resulting statistics show that a significant percentage of consumers are using Pinterest, and that’s a base worth connecting to. Please don’t read this wrong and oversimplify this message-marketing only toward women and femme-individuals does a disservice to the variety of couples who are looking for elopement photographers. Therefore, the network preferred by the majority of consumers is a good place to showcase your products or services. Studies show that Pinterest’s users are overwhelmingly women, and women make up a vast majority of the consumer base in the US. In a world where Facebook rules, third place is nothing to scoff at.įrom a business perspective, Pinterest actually has more reason to draw interest than other social networks because of the majority user base-women. Only Facebook and Instagram rank higher, but that’s not a pedestal anyone is likely to knock them off of anytime soon. Pinterest is one of the highest traffic websites on the internet-the site reported 335 million active users in 2019, which made it the third most popular social network in the United States. In The Elopement Photographer Course, I go over ways to do all of these things using a lot of the tools you already have, plus some simple changes that can significantly streamline the process and reduce the amount of time you spend “pinning.” Below, I explain exactly why you should be using Pinterest for your photography business, some tips for how to get started, and why Tailwind might be one of the best marketing tools you should invest in. There are quite a few tips and tricks for making Pinterest an effective marketing platform-consistency, backlinks to your website, and creating searchable content. Unlike Instagram and other platforms that give priority to newer content, images pinned on Pinterest do well based solely on their relevance to search terms and the quality of the page they are originating from.Įssentially, Pinterest is one of the best marketing tools for skirting the algorithm we love to hate so much. Pinterest can be one of the most effective ways to drive traffic to your photography business. How to Use Pinterest for Your Photography Business
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